Gustav Johansson

Client

  • Mercedes-Benz
  • Coca Cola
  • H&M
  • Vogue
  • EF
  • NUFFERTON
  • Volvo Cars
  • Levi's
  • HBO Go
  • Com Hem
  • SAS
  • Nike
  • Girl in Red

Coca Cola DIOR World Food Programme Vogue

  • Stockholm
  • London
  • Copenhagen
  • Amsterdam

Biography

Gustav Johansson is a Swedish director drawn to the personal and the specific. Raised in a filmmaking family, that immersion in the craft has shaped a style closer to independent cinema than any traditional advertising, finding the details that make bold, ambitious work feel intimate.

A founding member of new—land, he has collaborated with international talent and global brands including Volvo, Mercedes-Benz, Nike, and Levi's, establishing himself as one of the most distinctive voices in commercial filmmaking. 

Work