Selected Work
Client
- Mercedes-Benz
- Coca Cola
- H&M
- Vogue
- EF
- NUFFERTON
- Volvo Cars
- Levi's
- HBO Go
- Com Hem
- SAS
- Nike
- Girl in Red
Coca Cola DIOR World Food Programme Vogue

Instagram@gustav_johansson
- Stockholm
- London
- Copenhagen
- Amsterdam
Biography
Gustav Johansson is a Swedish director drawn to the personal and the specific. Raised in a filmmaking family, that immersion in the craft has shaped a style closer to independent cinema than any traditional advertising, finding the details that make bold, ambitious work feel intimate.
A founding member of new—land, he has collaborated with international talent and global brands including Volvo, Mercedes-Benz, Nike, and Levi's, establishing himself as one of the most distinctive voices in commercial filmmaking.
