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Coachtopia
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Coachtopia by C Prinz
October 24, 2024

Fashion takes flight in Coachtopia's latest film, directed by new—land's latest signing, C Prinz.

Born from the duality of Yin and Yang, Value All Parts stars Lola Tung in a skyward journey for Coachtopia’s Alter/Ego Collection. Movement-driven and physically boundless, C’s direction and choreography elevates the visual language of the playful Coachtopia universe. And Lola Tung lies at the heart of it all; a dynamic and multi-dimensional figure of Gen Z. 

Take a look behind the scenes of Lola, C and all the team who helped to bring the Coachtopia sky to life.

Through wire work, body doubles and VFX, Lola Tung is lifted into C Prinz's Coachtopia cityscape. From fluid choreography and industrial fans, to cars and billboards doubling up as launchpads, her flight into the sky is amplified yet artful.

From Coach to Coachtopia, Yin and Yang are united as two parts of one whole. Forming part of Coachtopia’s latest eco-initiatives, the film points towards a planet-first future in fashion where self-expression and sustainability are two sides of the same coin.

Watch the full film here.

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