culture
directors
Iconoclast
new talent
contact
shop
LEGO Cataclaws
BTS
LEGO's Christmas Campaign, ft. Cataclaws
November 07, 2024

Alaska directs LEGO's Christmas campaign with new—land, starring Cataclaws, the festive cat with a penchant for play.

Optimistic, vibrant, and always fun, take a look behind the scenes of how the team brought the LEGO universe to life.

The shoot took place over seven days, spreading the Christmas spirit in different spots in and around Cape Town, South Africa.

The aim was to create a world so playful, bright and hopeful, that reality and fantasy become one. At least for those who have been swept up in the path of Cataclaws!

Our latest work, made in partnership with the team at Our LEGO® Agency. See the full film below.

Play Pause
/
Full Screen

Alaska are a directing duo born and raised in São Paolo, Brazil. Since 2012, they've been travelling around planet earth together, turning ideas into visual stories. Their mix of comedy, VFX and cinematic visuals caught the eye of the commercial industry, while their narrative music videos have swept award competitions globally. They direct short films, music videos and commercials for global clients and brands, such as Nike, Samsung, LinkedIn, Facebook, Amazon and Pepsi.

Image of article
Libby Burke Wilde on hope, kindness and acceptance
Image of article
new
land at GFF 2025
Image of article
C Prinz on tension, reclamation, and the subconscious.
Image of article
#NameTheBias for Ethnicity Pay Gap Day
Image of article
The Mustaphas with Felix Scheynius
Image of article
In conversation with Sharif Abdel Mawla
Image of article
Ocean On Fire, Sandra Winther's film for our blue planet
Image of article
BTS
Coachtopia, directed by C Prinz