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Tore Frandsen

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Danish Road Safety Council - Helmet Has Always Been a Good Idea

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Tore Frandsen was born in 1983, and has had a passion for film and filmmaking since he was very young. A graduate of both the Danish School of Advertising and the Copenhagen Film and Photo School, Tore’s ability to work within multiple styles and genres led to him being shortlisted for a Creative Gold Award for Young Talents.

Tore’s celebrated versatility behind the camera has helped him create a highly-regarded body of work, including runaway viral hits and award circuit favourites alike, unified by Tore’s affection for tight concepts and clever design. His highly cinematic style has helped create campaigns for such high profile clients as Netflix, Olympus, Nokia, Shell, LEGO, and Coca-Cola.

Tore has continued to push himself to new creative heights, experimenting in various styles and genres while maintaining a look and feel all of his own. A Creative Circle, True Award, and Cannes Lions winner, Tore’s work has been the internationally praised. His commercial for the Danish Road Safety Council, “Helmet Has Always Been A Good Idea”, won the Film Grand Prix at 2021’s Epica Awards and a total of eight awards at that year’s Eurobest Awards, including Gold in both Direction and Single Market Campaign.