Director and photographer Jonas Lindstroem has accomplished a wide range of work, working for clients such as Hermes, Calvin Klein, Kenzo, Nike, Sephora , Rimowa, Marc O’Polo and Adidas. Of German and Swedish descent, he studied at the Berlin University of the Arts and the London College of Communications.

His powerful "Element" video for Kendrick Lamar, which pays homage to the iconic photos of photojournalist Gordon Parks, won gold for Best Video at the 2018 Clio Awards and inspired an art exhibition around his imagery and influences.

Originally known for his fashion photography and the bold textures and lighting in his work, he revisited his roots by shooting the spring/ summer campaign for Beyoncé's Ivy Park brand, which featured young athletes practicing their craft in a visually intimate film.