Indra Herö Wide is a director with a natural ability to transform creative ideas into beautiful, powerful messages. Her work is characterised by a sense of playfulness, an eye for cast, and a strong visual style. With experience both behind and in front of the camera, Indra’s visual expression merges striking visuals with a fresh, dynamic tone, having worked with clients such as Nike, Adidas, H&M, Coca-Cola, Klarna, Veet, MINI Fashion, Cheap Monday and Peak Performance.

2017 Indra won the promising Roy Junior at the Swedish Roy Awards for her films for Peak Performance and Nike. She hasn't stopped since.